MEET THE TEAM
You’re Not Meant to Do This Alone
The work we do goes deeper than performance.
And it’s supported by a team who understand what it takes to live it, not just talk about it.
This Work Takes
More Than
One Perspective
What we do here isn’t surface level.
It’s not just about performance.
It’s not just about mindset.
It’s about helping you get clear on who you are… and then learning how to live and compete from that place.
And that kind of work requires more than one lens.
Different experiences.
Different backgrounds.
Different ways of seeing people.
What brings us together is simple.
We care deeply about people.
And we believe real performance starts from the inside out.
The People You’ll Be Working With
RICKY SCRUGGS
Founder & Lead Coach
I help you figure out who you are in this world in light of your faith… and remove the internal conflict that’s holding your performance back.
Because most people don’t have a discipline problem.
They have an identity problem.
Everything we do as a team flows from that foundation.
SYLVIA SCRUGGS
Transformation Partner
Sylvia helps you deal with what’s underneath the surface.
She’s spent years walking with people through real life challenges. Not just performance pressure, but the deeper things that sit behind it.
If there’s something unresolved that’s affecting how you show up, she’s often the one who helps you work through it properly.
DAVID DUNN
Advisor & Coach
David works with people who are ready to rebuild.
His background in recovery and leadership gives him a direct, grounded approach.
He helps you take ownership, create structure, and move forward without avoiding what needs to change.
JONNY LEE
Advisor & Coach
Jonny helps you get unstuck.
If you’re unsure about your next step, overthinking decisions, or struggling to follow through, he brings clarity and direction. And then helps you actually move.
COLIN HODGES
Advisor & Coach
Colin connects performance with purpose.
He works at the intersection of physical training, mindset, and identity. Helping you align your body, your thinking, and your direction so they’re working together, not against each other.
DR. MICHAEL MCCLANAHAN
Advisor & Coach
Michael brings strategic perspective.
If you’re leading at a high level, navigating complexity, or making big decisions, he helps you think clearly and lead with intention.
Not Sure Where You Fit? Start Here
If you’re driven, but
something feels off
Start with Ricky.
This is where identity gets clear and the internal conflict gets resolved.
If you’re carrying more than just performance pressure
You’ll likely work with Sylvia.
This is where you unpack what’s underneath and start to move through it.
If you’re in a
rebuilding season
YOU'LL LIKELY WORK WITH DAVID
This is about structure, ownership, and forward movement.
If you feel stuck or unsure what’s next
YOU'LL LIKELY WORK WITH JONNY
This is where clarity turns into action.
If you want to align your physical performance with purpose
You’ll likely work with COLIN.
This is where performance connects to meaning.
If you’re leading at
a high level
YOU'LL LIKELY WORK WITH MICHAEL
This is where strategy and perspective sharpen your leadership.
You Don’t Have to
Figure This Out Alone
If you’re not completely sure where you fit, that’s normal.
Most people aren’t. That’s part of the process.
We’ll help you get clear on what you actually need…
and who you should be working with.
Start the Conversation
If something here resonates, that’s usually a
good place to begin.
perform
From Identity
perform
From Truth
perform
In Freedom
Tucson, AZ 85748
United States
