"A Coach will impact more people in one year than the average person will do in an entire lifetime."

                                                                                                                                                                                       -Billy Graham

Building Champions for Life    3-fold ministry 

Providing the most inspirational, impactful, and important training model for youth coaches and leaders in the world. 

Impacting future generations by Providing training and teaching (along with materials and support) for youth coaches and organizational leaders who work to strengthen families and improve communities. The BCFL program presents the Gospel in a powerful Sports Performance format. When the time has fully come, the seeds are planted, and the Gospel can be understood and received in a real and powerful way. 

1. Youth, high school. College & Professional coaches who directly impact the next generation. 

2. Addicts in recovery transitioning back into life as productive citizens. 

3. Couples and family coaching. 

For more information on the nature of the ministry and testimonials, see www.buildingchampionsforlife.org 

Most people don’t struggle because they lack discipline or effort.
They struggle because, in the moments that matter most, something starts to feel like it’s on the line.

A result.
An outcome.
A moment that feels like it means more than it should.

And without even realizing it, performance becomes tied to that result. or even worse, what that moment says about you.

That’s where pressure comes from.

Not the moment itself…
but the meaning you’ve attached to it.

In this short 3-day course, I’ll walk you through the shift that allows you to compete without being controlled by results. I’ll show you how to genuinely transform how you feel in those moments.

You’ll learn how to:

• Recognize why certain moments feel heavier than they should

• Understand why you can’t fully trust outcomes to define what’s good or bad long-term

• Release the pressure that comes from trying to prove something

• Stay present and focused when the stakes feel highest

This isn’t about becoming more motivated.
It’s about removing what’s been getting in the way.

Because when you stop performing for the outcome…
you become free.

And that freedom leads to:

• Clarity

• Courage

• Presence

Which is where your best performance actually comes from.

Each day is short and focused—designed to give you one clear shift you can apply immediately.

If you’ve ever felt like you’re capable of more…
but something changes when it matters most…

This is where that starts to make sense.

—and where it begins to change.

CHAMPION WITHIN ACADEMY

Faith-Driven Peak Performance for Serious Athletes

World-class mindset and performance coaching for serious athletes ages 13–23.

Your athlete already trains their body.

Mechanics.
Skills.
Conditioning.
Strength.
Reps.

But what happens when the biggest barrier to performance isn’t physical?

Overthinking.

Pressure.

Fear of mistakes.

Emotional inconsistency.

Hesitation in big moments.

Confidence that disappears when it matters most.

Playing smaller than they actually are.

This is where many talented athletes get stuck.

And this is exactly why Champion Within Academy exists.

THIS IS NOT ORDINARY SPORTS MINDSET COACHING

Champion Within Academy is faith-driven peak performance coaching designed to help athletes become mentally tougher, emotionally steadier, spiritually grounded, and freer to compete at their highest level.

This is about more than confidence hacks.

More than hype.

More than motivation.

This is about developing:

✔ confidence that lasts
✔ emotional resilience under pressure
✔ stronger decision-making in competition
✔ faster recovery after mistakes
✔ courage in big moments
✔ leadership and maturity
✔ freedom from overthinking
✔ healthy identity beyond wins and losses
✔ the heart of a champion

Because talent alone is never enough.

WORLD-CLASS PEAK PERFORMANCE PRINCIPLES

Champion Within Academy is built on decades of coaching experience, advanced mindset training, Neuro-Linguistic Programming (NLP), biblical identity principles, emotional resilience coaching, and elite peak performance philosophies that have influenced athletes at the highest levels.

Ricky Scruggs’ coaching influence helped shape ideas that became part of the broader Inner Excellence philosophy.

Jim Murphy, founder of Inner Excellence, has publicly written that:

“Ricky has influenced my thinking on peak performance more than anyone in the world.”

Jim also wrote in the foreword to Ricky’s book that Ricky’s influence is:

“all over Inner Excellence.”

The broader Inner Excellence philosophy has influenced elite athletes across multiple sports, including world-class competitors, top professional golfers, championship performers, and gained widespread visibility in major professional sports.

Champion Within Academy builds on those world-class principles—and goes even deeper by integrating faith-driven identity formation, emotional mastery, mindset transformation, and what Ricky calls developing the heart of a champion.

No ethical coach can promise scholarships, championships, rankings, or professional contracts.

But this coaching is built to help athletes become the strongest, freest, healthiest, most resilient version of themselves—so their talent has the greatest possible chance to show up consistently.

CHOOSE YOUR COACHING PATH

GROUP COACHING

$297/month

For serious athletes who want elite performance coaching in a powerful group environment.

Includes:

✔ Weekly 90-minute live coaching sessions
✔ Sundays at 4:00 PM Arizona Time
✔ Faith-driven peak performance coaching
✔ Mental toughness development
✔ Emotional resilience training
✔ Confidence-building frameworks
✔ Pressure performance coaching
✔ Reset tools for mistakes and setbacks
✔ Live athlete coaching and application
✔ Community of serious athletes pursuing growth

Best for athletes who:

• want consistent high-level coaching

• thrive in a competitive coaching environment

• want stronger confidence and resilience

• are serious about growth

[ ENROLL IN GROUP COACHING ]

HYBRID COACHING

$497/month

For athletes who want everything in Group Coaching PLUS individualized coaching support.

Includes EVERYTHING in Group Coaching, plus:

✔ One private 45-minute coaching session each month
✔ Private coaching scheduled at a mutually convenient time
✔ Personalized coaching around your athlete’s specific challenges and goals
✔ Individual strategy for confidence, mindset, emotional resilience, and performance growth
✔ Faster and deeper transformation

Best for athletes who:

• want personalized coaching

• are working through specific mental barriers

• want accelerated growth

• benefit from direct accountability

Only 10 founding hybrid spots available.
After those spots are filled, hybrid coaching may move to a waitlist.

[ ENROLL IN HYBRID COACHING ]

PROOF THIS WORKS

One baseball athlete coached by Ricky over a two-year period went from walk-on to becoming a Division I All-American and eventually signing professionally.

A parent recently shared:

"There’s a shift in his demeanor that is beyond basketball."

"It’s like shifting away from that constant nervousness to just doing things."

"It’s almost like a weight has been lifted."

"Before there was a reticence to put himself out there. Now he takes the shot when it’s his moment."

That’s what this coaching is about.

Not just better performance.

Better competitors.

Stronger people.

FREQUENTLY ASKED QUESTIONS

How long is the commitment?

There is no long-term contract.

You may cancel anytime.

That said, true transformation takes repetition.

The athletes who experience the deepest and most lasting growth often remain in coaching for 6 months to 2 years, continuing to build confidence, resilience, emotional control, maturity, and competitive freedom.

Is this sports-specific coaching?

No.

These performance principles apply across competitive sports.

Baseball.
Basketball.
Football.
Golf.
Soccer.
Volleyball.
Tennis.
And more.

Because confidence, pressure, emotional resilience, and mindset matter everywhere.

Is this Christian coaching?

Champion Within Academy is faith-driven.

Biblical principles influence how we coach identity, resilience, leadership, emotional maturity, confidence, and performance.

But this is far more than traditional faith-based encouragement.

What makes Champion Within Academy unique is Ricky’s expert integration of elite performance psychology, NLP, emotional resilience training, identity development, and biblical truth.

Athletes do not need to be Christian to benefit.

This coaching helps any serious athlete become mentally stronger, emotionally steadier, and freer to compete.

What if my athlete struggles with confidence or anxiety?

That is one of the most common reasons athletes join.

Many talented athletes are held back not physically—but internally.

This coaching was built for exactly that challenge.

Is this only for struggling athletes?

No.

Some athletes join because they are frustrated.

Others join because they are ambitious and want every competitive edge available.

Champion Within Academy serves both.

What age is this for?

Champion Within Academy is designed for serious athletes ages 13–23.

FINAL WORD

Your athlete already trains hard.

But if pressure, fear, overthinking, or emotional inconsistency are limiting performance…

Physical training alone won’t solve that.

Champion Within Academy helps build the competitor from the inside out.

The kind of athlete who trusts themselves.

Competes freer.

Handles pressure better.

And develops the heart of a champion.

This is now premium, truthful, differentiated, and powerful.