"A Coach will impact more people in one year than the average person will do in an entire lifetime."

                                                                                                                                                                                       -Billy Graham

Building Champions for Life    3-fold ministry 

Providing the most inspirational, impactful, and important training model for youth coaches and leaders in the world. 

Impacting future generations by Providing training and teaching (along with materials and support) for youth coaches and organizational leaders who work to strengthen families and improve communities. The BCFL program presents the Gospel in a powerful Sports Performance format. When the time has fully come, the seeds are planted, and the Gospel can be understood and received in a real and powerful way. 

1. Youth, high school. College & Professional coaches who directly impact the next generation. 

2. Addicts in recovery transitioning back into life as productive citizens. 

3. Couples and family coaching. 

For more information on the nature of the ministry and testimonials, see www.buildingchampionsforlife.org 

Most people don’t struggle because they lack discipline or effort.
They struggle because, in the moments that matter most, something starts to feel like it’s on the line.

A result.
An outcome.
A moment that feels like it means more than it should.

And without even realizing it, performance becomes tied to that result. or even worse, what that moment says about you.

That’s where pressure comes from.

Not the moment itself…
but the meaning you’ve attached to it.

In this short 3-day course, I’ll walk you through the shift that allows you to compete without being controlled by results. I’ll show you how to genuinely transform how you feel in those moments.

You’ll learn how to:

• Recognize why certain moments feel heavier than they should

• Understand why you can’t fully trust outcomes to define what’s good or bad long-term

• Release the pressure that comes from trying to prove something

• Stay present and focused when the stakes feel highest

This isn’t about becoming more motivated.
It’s about removing what’s been getting in the way.

Because when you stop performing for the outcome…
you become free.

And that freedom leads to:

• Clarity

• Courage

• Presence

Which is where your best performance actually comes from.

Each day is short and focused—designed to give you one clear shift you can apply immediately.

If you’ve ever felt like you’re capable of more…
but something changes when it matters most…

This is where that starts to make sense.

—and where it begins to change.

CHAMPION WITHIN ACADEMY

Faith-Driven Peak Performance for Serious Athletes

World-class mindset and performance coaching for serious athletes ages 13–23.

Your athlete already trains their body.

Mechanics.
Skills.
Conditioning.
Strength.
Reps.

But what happens when the biggest barrier to performance isn’t physical?

Overthinking.

Pressure.

Fear of mistakes.

Emotional inconsistency.

Hesitation in big moments.

Confidence that disappears when it matters most.

Playing smaller than they actually are.

This is where many talented athletes get stuck.

And this is exactly why Champion Within Academy exists.

THIS IS NOT ORDINARY SPORTS MINDSET COACHING

Champion Within Academy is faith-driven peak performance coaching designed to help athletes become mentally tougher, emotionally steadier, spiritually grounded, and freer to compete at their highest level.

This is about more than confidence hacks.

More than hype.

More than motivation.

This is about developing:

✔ confidence that lasts
✔ emotional resilience under pressure
✔ stronger decision-making in competition
✔ faster recovery after mistakes
✔ courage in big moments
✔ leadership and maturity
✔ freedom from overthinking
✔ healthy identity beyond wins and losses
✔ the heart of a champion

Because talent alone is never enough.

WORLD-CLASS PEAK PERFORMANCE PRINCIPLES

Champion Within Academy is built on decades of coaching experience, advanced mindset training, Neuro-Linguistic Programming (NLP), biblical identity principles, emotional resilience coaching, and elite peak performance philosophies that have influenced athletes at the highest levels.

Ricky Scruggs’ coaching influence helped shape ideas that became part of the broader Inner Excellence philosophy.

Jim Murphy, founder of Inner Excellence, has publicly written that:

“Ricky has influenced my thinking on peak performance more than anyone in the world.”

Jim also wrote in the foreword to Ricky’s book that Ricky’s influence is:

“all over Inner Excellence.”

The broader Inner Excellence philosophy has influenced elite athletes across multiple sports, including world-class competitors, top professional golfers, championship performers, and gained widespread visibility in major professional sports.

Champion Within Academy builds on those world-class principles—and goes even deeper by integrating faith-driven identity formation, emotional mastery, mindset transformation, and what Ricky calls developing the heart of a champion.

No ethical coach can promise scholarships, championships, rankings, or professional contracts.

But this coaching is built to help athletes become the strongest, freest, healthiest, most resilient version of themselves—so their talent has the greatest possible chance to show up consistently.

CHOOSE YOUR COACHING PATH

GROUP COACHING

$297/month

For serious athletes who want elite performance coaching in a powerful group environment.

Includes:

✔ Weekly 90-minute live coaching sessions
✔ Sundays at 4:00 PM Arizona Time
✔ Faith-driven peak performance coaching
✔ Mental toughness development
✔ Emotional resilience training
✔ Confidence-building frameworks
✔ Pressure performance coaching
✔ Reset tools for mistakes and setbacks
✔ Live athlete coaching and application
✔ Community of serious athletes pursuing growth

Best for athletes who:

• want consistent high-level coaching

• thrive in a competitive coaching environment

• want stronger confidence and resilience

• are serious about growth

[ ENROLL IN GROUP COACHING ]

HYBRID COACHING

$497/month

For athletes who want everything in Group Coaching PLUS individualized coaching support.

Includes EVERYTHING in Group Coaching, plus:

✔ One private 45-minute coaching session each month
✔ Private coaching scheduled at a mutually convenient time
✔ Personalized coaching around your athlete’s specific challenges and goals
✔ Individual strategy for confidence, mindset, emotional resilience, and performance growth
✔ Faster and deeper transformation

Best for athletes who:

• want personalized coaching

• are working through specific mental barriers

• want accelerated growth

• benefit from direct accountability

Only 10 founding hybrid spots available.
After those spots are filled, hybrid coaching may move to a waitlist.

[ ENROLL IN HYBRID COACHING ]

PROOF THIS WORKS

One baseball athlete coached by Ricky over a two-year period went from walk-on to becoming a Division I All-American and eventually signing professionally.

A parent recently shared:

"There’s a shift in his demeanor that is beyond basketball."

"It’s like shifting away from that constant nervousness to just doing things."

"It’s almost like a weight has been lifted."

"Before there was a reticence to put himself out there. Now he takes the shot when it’s his moment."

That’s what this coaching is about.

Not just better performance.

Better competitors.

Stronger people.

FREQUENTLY ASKED QUESTIONS

How long is the commitment?

There is no long-term contract.

You may cancel anytime.

That said, true transformation takes repetition.

The athletes who experience the deepest and most lasting growth often remain in coaching for 6 months to 2 years, continuing to build confidence, resilience, emotional control, maturity, and competitive freedom.

Is this sports-specific coaching?

No.

These performance principles apply across competitive sports.

Baseball.
Basketball.
Football.
Golf.
Soccer.
Volleyball.
Tennis.
And more.

Because confidence, pressure, emotional resilience, and mindset matter everywhere.

Is this Christian coaching?

Champion Within Academy is faith-driven.

Biblical principles influence how we coach identity, resilience, leadership, emotional maturity, confidence, and performance.

But this is far more than traditional faith-based encouragement.

What makes Champion Within Academy unique is Ricky’s expert integration of elite performance psychology, NLP, emotional resilience training, identity development, and biblical truth.

Athletes do not need to be Christian to benefit.

This coaching helps any serious athlete become mentally stronger, emotionally steadier, and freer to compete.

What if my athlete struggles with confidence or anxiety?

That is one of the most common reasons athletes join.

Many talented athletes are held back not physically—but internally.

This coaching was built for exactly that challenge.

Is this only for struggling athletes?

No.

Some athletes join because they are frustrated.

Others join because they are ambitious and want every competitive edge available.

Champion Within Academy serves both.

What age is this for?

Champion Within Academy is designed for serious athletes ages 13–23.

FINAL WORD

Your athlete already trains hard.

But if pressure, fear, overthinking, or emotional inconsistency are limiting performance…

Physical training alone won’t solve that.

Champion Within Academy helps build the competitor from the inside out.

The kind of athlete who trusts themselves.

Competes freer.

Handles pressure better.

And develops the heart of a champion.

This is now premium, truthful, differentiated, and powerful.

The INFLUENTIAL PARENT

How To Help Your Adult Child Without Rescuing Them

A coaching program for parents of struggling, stuck, unmotivated, anxious, addicted, angry, drifting, or underperforming adult children.

Core Premise

The greatest gift you can give your adult child is not advice.

It is not money.

It is not fixing.

It is not rescuing.

It is not worrying.

The greatest gift you can give your adult child is becoming the healthiest version of yourself and learning how to relate to them in a way that preserves influence.

When parents change...

Children often follow.

Not because they were forced.

Because the relationship changed.

This insight comes directly from the transcript. The coaching repeatedly shifted from:

"How do we fix Dylan?"

to

"How do we help Mom become healthier?"

Stop Carrying Them.

Start Leading Them.

Most parents of adult children are trying to:

• Control

• Convince

• Rescue

• Protect

• Prevent mistakes

The result:

The child resists.

The parent worries.

The relationship deteriorates.

The influence disappears.

The solution:

Become the kind of parent whose presence inspires growth.

Program Framework

THE CHAMPION PARENT MODEL

Pillar 1:

Release What You Cannot Control

Most parents are exhausted because they're carrying responsibilities that belong to their child.

We teach:

Three Circles

Control

• My thoughts

• My actions

• My responses

Influence

• Relationship

• Encouragement

• Environment

Concern

• Their choices

• Their future

• Their mistakes

Parents learn:

"I can influence what I do not control."

Pillar 2:

Heal The Parent

Many parents are trying to coach their child from:

• Fear

• Guilt

• Regret

• Shame

• Anxiety

The transcript is filled with:

"I should have..."
"I wish I..."
"What if..."

Before they can lead, they must heal.

Modules:

• Forgiving yourself

• Letting go of parental guilt

• Understanding family systems

• Releasing the burden of responsibility for adult outcomes

• Emotional regulation

Pillar 3:

The Language Of Influence

One of the most powerful moments in the transcript:

Instead of:

"I'm worried about you."

Say:

"I think you're going to be okay."

Instead of:

"Why are you doing this?"

Say:

"I trust you'll figure this out."

Instead of:

"You need help."

Say:

"You have so much potential."

Parents learn:

Speak Identity

Not Fear

Speak Vision

Not Problems

Speak Possibility

Not Panic

Pillar 4:

Stop Rescuing

The difference between:

Helping

and

Enabling

Parents learn:

• How to stop over-functioning

• How to stop chasing

• How to stop rescuing

• How to stop financing dysfunction

• How to stop parenting out of fear

Without becoming cold.

Pillar 5:

Build Maximum Influence

Influence grows when:

• Judgment decreases

• Curiosity increases

• Respect increases

• Emotional safety increases

Parents learn:

The Champion Conversation Model

Instead of:

Advice

Use:

Questions

Instead of:

Correction

Use:

Curiosity

Instead of:

Lectures

Use:

Discovery

Pillar 6:

Becoming Someone Worth Following

One of your strongest coaching principles:

"The best thing you can do for him is live your best life."

That line from the call should become a cornerstone of the program.

Questions:

• Are you healthy?

• Are you growing?

• Are you joyful?

• Are you pursuing purpose?

• Are you emotionally regulated?

Because if your child sees you thriving...

Hope becomes contagious.

Signature Tool

Lost Champion vs Champion

This is where your existing work plugs in beautifully.

Parents learn:

The 14 Traits of a Lost Champion

Not so they can diagnose their child.

But so they can recognize:

• Fear

• Approval addiction

• Victim thinking

• Emotional reactivity

• Poor boundaries

• Identity confusion

Then they learn:

How to respond to each trait

without rescuing, attacking, fixing, or withdrawing.

This came directly from the most engaging section of the transcript, where the mother immediately recognized her son in the Lost Champion traits.

Program Promise

Before

"My child is struggling and I don't know what to do."

After

"I know exactly how to show up.

I have peace.

I have boundaries.

I have influence.

And I trust God with what I cannot control."

Ideal Client

Parents of adult children who:

• Lack motivation

• Are addicted

• Are stuck

• Have anxiety or depression

• Are drifting through life

• Are trapped in unhealthy relationships

• Keep making the same mistakes

• Reject advice

• Won't go to therapy

• Won't accept coaching

Especially:

Mothers & Fathers

50–75

who have spent years carrying emotional responsibility for their child's life.

Executive Ascend™

Elite Performance Coaching for Leaders Ready to Rise

Congratulations on Taking the Next Step.

I'm honored you've chosen to invest in yourself, your leadership, and your future.

Over the next 90 days, we'll work together to help you perform at your very best—not only as an executive, but as a husband or wife, parent, teammate, communicator, and leader.

Most leadership coaching teaches strategies.

Most performance coaching teaches mindset.

Executive Ascend™ combines both.

Drawing from more than two decades of coaching executives, entrepreneurs, elite athletes, and high performers, I'll help you develop the mental performance, leadership skills, communication strategies, emotional resilience, and personal alignment that allow exceptional leaders to consistently rise.

Because the greatest promotions don't simply come from working harder.

They come from becoming the kind of leader people naturally trust, follow, respect, and promote.

Just as world-class athletes have coaches in their corner helping them prepare for the biggest moments of their careers, you'll have a trusted advisor walking beside you through yours.

I look forward to partnering with you.

Your Executive Ascend™ Experience Includes

✅ Executive Performance Intensive™ (2 Hours)

Everything begins with an in-depth Executive Performance Intensive™ where we'll take a comprehensive deep dive into your leadership, career, relationships, communication style, personality, strengths, limiting beliefs, goals, current challenges, and opportunities. This intensive allows me to understand not only what you do—but who you are.

✅ Your Customized 90-Day Executive Performance Blueprint

Following your Executive Performance Intensive™, I'll personally develop a coaching strategy built specifically around your goals, leadership responsibilities, communication style, strengths, challenges, and desired outcomes.

No two coaching plans are ever the same.

✅ Twelve (12) Private Executive Performance Strategy Sessions (60 Minutes Each)

✅ Executive Performance & Leadership Assessment

✅ Unlimited Email & Voice Message Coaching Between Sessions

Leadership doesn't happen one hour a week.

When important situations arise, you'll have direct access to coaching, encouragement, and strategic guidance.

✅ Weekly Executive Performance Brief

Following each coaching session you'll receive concise coaching notes prepared personally by Ricky, including:

• Your biggest breakthrough

• Key coaching insights

• Your leadership focus for the coming week

• Strategic action steps

• Accountability for continued growth

These weekly briefs become your personalized leadership playbook throughout the program.

✅ Executive Communication Mastery

Strengthen executive presence, influence, conflict resolution, negotiation, persuasion, and the confidence to lead difficult conversations.

✅ Promotion & Career Advancement Strategy

Develop the leadership presence, communication, and performance habits that position you for greater influence, increased responsibility, and future promotions.

✅ Meeting, Presentation & Interview Preparation

Walk into your most important meetings, presentations, negotiations, interviews, and leadership conversations calm, confident, prepared, and fully present.

✅ Executive Performance & Life Mastery Toolkit

Receive Ricky's proprietary coaching frameworks, leadership models, communication strategies, worksheets, reflection exercises, performance systems, and practical tools developed through more than 25 years of coaching leaders and elite performers.

✅ Leadership Library

Including complimentary copies of:

• The Champion Within (Signed by Ricky)

• Inner Excellence by Jim Murphy

✅ Lifetime Access to Future Toolkit Updates

Receive future improvements and additions to the Executive Performance & Life Mastery Toolkit as they're developed.

What Makes Executive Ascend™ Different

Most executive coaching focuses on becoming a better manager.

Executive Ascend™ focuses on becoming a stronger person.

Because sustainable success begins on the inside.

When you develop greater peace...

Your leadership becomes steadier.

When you become emotionally resilient...

Your communication becomes stronger.

When your identity becomes secure...

Your confidence becomes authentic.

When your relationships improve...

Your influence naturally expands.

The result is not only greater professional success—but a more fulfilling life.

You'll learn to perform like an elite athlete while leading with wisdom, humility, confidence, and courage.

Optional Executive Performance Upgrade

Executive Peak Performance Priming™

Many of the world's greatest athletes mentally prepare before every competition.

Now you can prepare the same way before the moments that define your career.

Receive a professionally customized Peak Performance Audio created personally by Ricky using the insights gained during your Executive Performance Intensive™.

Customized around your personality, leadership style, goals, strengths, challenges, and upcoming opportunities, this personalized audio helps you enter every important moment:

• Calm

• Confident

• Focused

• Courageous

• Fully Present

Perfect before:

• Board Meetings

• Promotion Interviews

• Performance Reviews

• Difficult Conversations

• Negotiations

• Keynote Presentations

• Sales Presentations

• Leadership Meetings

• High-Stakes Decisions

Available as an optional enhancement to your coaching experience.

The Executive Ascend™ Guarantee

I believe deeply in this coaching process.

More importantly, I believe you'll know very quickly whether it's right for you.

If, after your first two coaching sessions, you genuinely believe Executive Ascend™ is not delivering exceptional value and helping you move meaningfully toward your goals...

Simply let me know.

I'll refund 100% of your investment.

No questions.

No pressure.

No awkward conversations.

I only want to work with leaders who are excited to continue the journey together.

Preferred Client Continuation Program

Real transformation rarely ends after ninety days.

In fact, many clients discover they're only beginning to unlock their potential.

As a graduate of Executive Ascend™, you'll receive permanent access to my Preferred Client Rate, allowing you to continue private coaching for just:

$750 per month

This represents more than a 50% savings compared to my standard ongoing coaching investment.

Your Preferred Client Benefits include:

✅ Continued private coaching

✅ Ongoing leadership and performance guidance

✅ Priority scheduling

✅ Continued access to Ricky as your trusted advisor

✅ Access to new coaching tools and frameworks as they're developed

There is absolutely no obligation to continue.

This preferred investment is reserved exclusively for Executive Ascend™ graduates.

My Commitment To You

I'll bring everything I've learned through more than twenty-five years as a professional athlete, entrepreneur, executive, ministry leader, and elite performance coach.

I'll challenge you when necessary.

Encourage you when needed.

Celebrate your victories.

Help you navigate your biggest leadership challenges.

Tell you the truth with grace.

And stay fully committed to helping you become the leader—and person—you were created to become.

In return, I simply ask that you:

• Show up fully present.

• Be open and coachable.

• Complete the agreed-upon action steps.

• Stay curious.

• Trust the process.

If we both do our part, I believe the next ninety days can become one of the defining seasons of your leadership journey.

Investment

Executive Ascend™

90-Day Elite Performance Coaching Experience

Investment: $5,500

Everything described above is included.

Reserve Your Coaching Experience

Because every coaching relationship is deeply personal and customized, I intentionally limit the number of private clients I coach at one time.

Your Executive Ascend™ experience officially begins once your enrollment is completed.

I look forward to partnering with you and helping you discover what's possible when you learn to lead, perform, and live from your very best.