90-Day Elite Performance Coaching Experience
If you've achieved success but know you're capable of more, Executive Ascend™ was built for you.
[ Apply for Executive Ascend™ ]
You have experience.
You've earned respect.
You've proven yourself.
Yet something inside tells you...
"I'm capable of another level."
Not just another title.
Another level of leadership.
Another level of confidence.
Another level of influence.
Another level of peace.
Another level of fulfillment.
You don't simply want to become more successful.
You want to become the kind of leader who naturally creates success.
If that's you...
Keep reading.
Most executives believe they need:
More credentials.
More leadership books.
More networking.
More experience.
Better time management.
Sometimes those things help.
But after coaching executives, entrepreneurs, elite athletes, and high performers for more than twenty-five years...
I've discovered something very different.
If you struggle with fear...
It affects your leadership.
If you seek approval...
It changes how you communicate.
If you avoid difficult conversations...
Your influence suffers.
If you lack peace...
Your decision-making becomes reactive.
If your identity depends on performance...
Pressure becomes your enemy.
You don't need another leadership technique.
You need to become a stronger leader from the inside out.
Every difficult conversation...
Every important decision...
Every negotiation...
Every presentation...
Every promotion interview...
Is won or lost long before the words leave your mouth.
It begins inside.
With your identity.
Your beliefs.
Your emotional resilience.
Your relationships.
Your ability to remain calm under pressure.
Your ability to communicate with courage.
Your ability to lead from peace instead of fear.
When you master the inner game...
Everything on the outside begins to change.
This isn't traditional executive coaching.
This isn't life coaching.
This isn't another leadership course.
Executive Ascend™ combines:
Elite Mental Performance
Executive Leadership Development
Communication Mastery
Identity & Character Development
Relationship Excellence
Into one deeply personalized coaching experience.
Because promotions don't happen simply because someone notices your talent.
They happen because you've become the kind of leader people naturally trust, follow, and respect.
Walking into every important meeting calm instead of anxious.
Leading difficult conversations with confidence instead of avoidance.
Making clear decisions under pressure.
Communicating with authenticity instead of trying to impress.
Leading your team without carrying the weight home every night.
Building healthier relationships at work and at home.
Knowing exactly who you are regardless of circumstances.
Becoming the leader others naturally want to follow.
This isn't wishful thinking.
It's trainable.
Your transformation happens in three dimensions.
Train your mind like a world-class athlete.
Develop confidence.
Focus.
Resilience.
Emotional regulation.
Consistency under pressure.
Strengthen executive presence.
Influence.
Communication.
Conflict resolution.
Decision making.
Promotion strategy.
Become someone people naturally trust.
This is where real transformation happens.
Identity.
Purpose.
Peace.
Relationships.
Character.
Freedom from approval addiction.
Because leadership is always an overflow of who you are becoming.
Before coaching begins, we'll spend two hours exploring every area of your leadership and life.
Your strengths.
Your challenges.
Your communication.
Relationships.
Career goals.
Stress.
Identity.
Blind spots.
Vision.
This becomes the foundation for everything that follows.
Using everything discovered during your Intensive™, I'll personally build your customized 90-day coaching strategy.
No templates.
No generic curriculum.
No one-size-fits-all coaching.
Everything revolves around you.
Private one-on-one coaching designed around your greatest opportunities and current leadership challenges.
Leadership doesn't happen one hour each week.
When life happens...
You'll have direct access to me through email and voice messaging for guidance, encouragement, accountability, and perspective.
Following every coaching session you'll receive a personalized coaching summary including:
✔ Your biggest breakthrough
✔ Your leadership focus
✔ Strategic action steps
✔ Accountability priorities
✔ Preparation for the coming week
By the end of ninety days you'll have your own personalized Executive Leadership Playbook.
Master difficult conversations.
Executive presence.
Conflict resolution.
Negotiation.
Influence.
Persuasion.
Leadership communication.
We'll strategically develop the leadership qualities that naturally position you for greater influence, responsibility, and advancement.
No manipulation.
No politics.
Real leadership.
Receive the proprietary coaching frameworks, leadership models, communication systems, worksheets, exercises, and performance tools I've developed over more than twenty-five years.
You'll also receive:
📘 A personally signed copy of The Champion Within
📘 A complimentary copy of Inner Excellence by Jim Murphy—the performance philosophy embraced by elite athletes and championship organizations around the world.
As Executive Ascend™ evolves, you'll continue receiving future improvements to the toolkit at no additional cost.
Every executive has an internal conversation before high-pressure moments.
The question is...
What is it saying?
Using everything I learn during your Executive Performance Intensive™, I'll personally create a customized Executive Confidence Priming™ audio designed specifically for your mind.
This isn't meditation.
This isn't relaxation.
This is intentional mental conditioning.
You'll listen before:
✔ Board Meetings
✔ Promotion Interviews
✔ Difficult Conversations
✔ Negotiations
✔ Performance Reviews
✔ Leadership Meetings
✔ Keynote Presentations
✔ Sales Presentations
✔ High-Stakes Decisions
Imagine entering every important moment...
Calm.
Focused.
Confident.
Courageous.
Completely present.
That's the purpose of Executive Confidence Priming™.
(Available as an optional enhancement.)
This coaching requires commitment.
It also deserves confidence.
If after your first two coaching sessions you don't believe Executive Ascend™ is delivering exceptional value and helping you move meaningfully toward your goals...
Simply let me know.
I'll refund 100% of your investment.
No questions.
No pressure.
No awkward conversations.
I only want to work with leaders who are excited about continuing the journey together.
Many clients discover that their greatest transformation begins after building the foundation.
That's why every Executive Ascend™ graduate receives permanent access to my
Continue private coaching for just
(More than 50% below my standard coaching investment.)
Continue receiving:
✔ Private coaching
✔ Leadership strategy
✔ Accountability
✔ Priority scheduling
✔ Ongoing performance development
✔ Access to future coaching resources
There is absolutely no obligation to continue.
This experience is designed for leaders who:
✔ Know they're capable of more.
✔ Want greater influence without sacrificing integrity.
✔ Desire stronger relationships both at work and at home.
✔ Are willing to be challenged.
✔ Value truth over comfort.
✔ Want a trusted advisor in their corner.
✔ Refuse to settle for simply being successful when they know they were created to become exceptional.
I've spent more than twenty-five years studying one question:
Why do some incredibly talented people never reach their full potential... while others consistently perform at extraordinary levels?
The answer has very little to do with talent.
It has everything to do with the heart.
That's why Executive Ascend™ isn't just about helping you become a better executive.
It's about helping you become a stronger person.
Because when you become stronger on the inside...
Your leadership naturally becomes stronger on the outside.
I'd be honored to walk beside you on that journey.
— Ricky Scruggs
Everything described above is included.
Not because someone finally notices your talent.
But because today you choose to become the kind of leader whose influence becomes impossible to ignore.
Enrollment is intentionally limited to ensure every client receives a deeply personalized coaching experience.